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Description
Writing Copy for DummiesTips on writing to consumers and business to business Create captivating, results oriented, sales generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming
Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Binding Type: Paperback
Publisher: Wiley Publishing
Published: 10/29/2004
ISBN: 9780764569692
Pages: 362
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
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4.0 ★★★★★
Based on 1160 reviews
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Product Reviews
★★★★★ 5
Keeps them happy.
Style: Bunny
The interactive aspect is perfect: I squeak it to get her attention for fetch, she enjoys a solo dental chew session gnawing on the durable ears and body, and then we play tug-of-war with the long rope legs. It satisfies all her instincts in one cute, bunny-shaped package. The material is soft on her gums but tough enough to withstand serious chewing. Her teeth look cleaner and she's happily worn out. Total win!
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Reviewed in the United States on December 9, 2025
★★★★★ 5
Stuffless dog toy! Good buy 😊
Style: Bunny
My dog loves to tear her toys apart usually it’s to get all of the stuffing out. Lol so we decided to try some toys without the stuffing and this was definitely a good buy. She loves it. Very soft and she has not ruined it in almost 3 months. Very cute toy and happy with the company would buy again. Quality is very strong for a dog that tears toys up in a day. lol🤣
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Reviewed in the United States on February 22, 2026
★★★★★ 4
Dog loves Mr. Turtle
Style: Turtle
Dog loves it. He's on his 3rd one now. Yup he's a very aggressive chewer.
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Reviewed in the United States on June 11, 2026
★★★★★ 5
Tough Bunny
Style: Bunny
So far so good. We’ve been able to play tug-of-war with it several times and it’s not ripped apart. That’s why I gave it 5 stars. My dog has big teeth and a strong body. So this bunny is tough
Only time will tell if it’s really worth the money
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Hard to Destroy
Style: Bunny
My puppy hasn’t been able to destroy it yet. All other toys have only lasted about 10 minutes.
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Reviewed in the United States on April 27, 2026