Pricing: The New Frontier
SKU: 37148317744

Pricing: The New Frontier

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Description

Pricing: The New FrontierPRICING The New Frontier by Gbor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what

PRICING
The New Frontier by G‡bor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before.

At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. Ð John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

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SKU: 37148317744

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4.6 ★★★★★
Based on 1425 reviews
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Product Reviews
R
Verified Purchase
R. Church
Fort Morgan, US
★★★★★ 1
My dog's favorite toy, but
Size: 15 Inch
My dog loves his "lizzie" but the quality has gone down. The leather is thinner and easily torn, exposing the squeaker which becomes a swallowing hazard. Of course, no squeaker and half the fun is gone. For $10, I won't be buying any more of these. Sorry about that my furry friend.
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Reviewed in the United States on May 20, 2026
H
Verified Purchase
Heidi G
Carnegie, US
★★★★★ 5
Almost as good a chewing on my belt.
Size: 25 Inch
My corgi has always loved chasing her leash or a belt so I thought the snake would be a good fit for her. It quickly became her favorite. The squeakers lasted for maybe a month? Once there was a hole then we took them all out so she wouldn't choke. The snake without the squeakers is still a favorite. She's been chewing the tail end consistently and likes to lick it for some reason. I recommend this as a good tug toy. I like that it was made of leather.
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Reviewed in the United States on April 6, 2026
N
Verified Purchase
ncgirl
Alexandria, US
★★★★★ 3
DISAPPOINTED
Size: 25 Inch, Size: 25 Inch
I've bought this 9 times since it's my Maltipoos' favorite toy! Unfortunately the one that just came in is not up to par as those previously bought. The leather was cut sloppily & the sewing sometimes ran off the leather completely or so close to edges could easily be chewed open. I can't send back because bought as a treat before leaving for trip & the fact he's already seen it ! I used sewing machine to sew areas that were close to edges - had to take out stitches to remove top squeaker to be able to sew around that area on both sides. Don't know how long this one will last even though I used quilting thread which is a bit stronger than regular thread. Hope this was just a bad one & if so, wish company's quality control would have caught this & rejected it.
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Reviewed in the United States on March 21, 2026
K
Verified Purchase
KJ
Port Orchard, US
★★★★★ 4
Not for aggressive chewers
Size: 36 Inch
My GSD ate half of it within 20min before I caught her. I don’t think it was meant for aggressive chewers so I can’t fault the product for that. My dogs did have a few hours of fun with it playing tug and it held up well.
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Reviewed in the United States on October 9, 2025
E
Verified Purchase
EWE
Carnegie, US
★★★★★ 5
Doug (my daughter’s dog) absolutely LOVES THIS TOY!
Size: 15 Inch
My daughters dog, Doug , loves this toy….. I have bought 3 of these in the past 12 months! Though he will destroy it, he chews and plays with it until there is almost nothing left!!!
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Reviewed in the United States on May 19, 2026

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